Nikee. Apple. Covergirl. Weight Watchers. Why Do All These

Nikee. Apple. Covergirl. Weight Watchers. Why do all these seemingly unrelated names sound familiar? That answer is simple: advertising. Advertising, a prodigious business, is a way to market a product or service to the public consumer through TV, internet, billboards, and other outlets. However, this over exposure to unnecessary and unwanted propaganda brings about personal struggles, since ads scream about the absolute desire for self impeccability while simultaneously destroying the spirits of those who listen. This industry’s image of â€Å"normalcy† often alters one’s self image. Although many see the benefits of consumer marketing, the industry’s depiction of idealized perfection reveals that manipulating people through advertisements†¦show more content†¦In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take contr ol of how people view themselves and their â€Å"need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example† (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd. EXAMPLE Society’s deeply ingrained standards for women created by the media demonstrate the corruption of self image as seen through ads from the 1950s that feed off of insecurities. History demonstrates the obsession with perfection by showing how women were viewed before and after advertising influence, â€Å"Men wouldn t look at me when I was skinny†¦ Since I’ve gained 10 pounds, I have all the dates I want† (Lewis). Ads such as this swayed women from the 1950s to 1960s to physically appear in a